The online gaming industry is growing at a rapid pace worldwide. With a rising demand for more diverse online gaming and sports wagering platforms, operators are beginning to adopt innovative gaming elements such as augmented reality (AR). Augmented reality-based games will help in attracting a variety of players with an immersive gaming experience.
AR enhances the real world with virtual-based elements, and virtual reality creates a computer-based simulation of the real or imaginary world. While virtual reality is already very popular in the video game industry, augmented reality is slowly becoming an important component in the online gaming industry. As the COVID-19 pandemic brought the temporary closures of land-based casinos, online gaming saw a rise. Along with the increasing popularity of online gaming, AR-based table games are starting to become more prevalent as they provide an alternative for players who can’t visit a land-based casino due to the pandemic. Players who opt to play AR-linked table games such as blackjack, poker, or even roulette can interact with a live dealer which helps to create a more immersive gaming experience. According to a CasinoBeats article, live dealers, who are part of the AR experience, will continue to become more popular. These real-life casino elements will help to attract players to online gaming platforms.
Additionally, augmented reality has also helped gaming providers in creating captivating game shows and board game-based products for the online gaming market. For example, Evolution Gaming offers AR-linked games such as Deal Or No Deal, Monopoly Live, Mega Ball, and much more. The importance of these games is that a majority of them are exclusive to the online gaming industry. While players can find table games such as blackjack or poker in both online and land-based casinos, AR-linked games such as Deal Or No Deal can only be accessed through online gaming platforms—resulting in player acquisition and consumer loyalty.
As more states and countries legalize online gaming, the pursuit to provide an extraordinary gaming experience for players will be the most important item for merchants. And with the capabilities of enhancing the real-world experience with technology-driven components, augmented reality will be the tool that will transform the online gaming industry by attracting players and creating an innovative gaming experience.